Prof. Michael Jostmeier
Prof. Peter Krüll
Prof. Dr. Christoph Schaden
- Film & Animation
- Raum- & Eventdesign
- Verbale Kommunikation
CGI MARKETING CAMPAIGN FOR FEADSHIP
THE VERY BEST SUPERYACHTS IN THE WORLD
Computer Generated Imagery
Feadship is building the world’s best fully customized superyachts. Each yacht is a complete single piece and starts from a blank sheet of paper and the visions of the future owner. However, the current marketing campaigns of the yacht industry are very technical and ordinary visualizations of the whole yacht in a clean and boring way.
How can we go even further and create visuals that even more strike the visions of the clients, and how do we incorporate CGI as the main factor in the process of the image creation. The goal is distancing Feadship from competition by defining the idea of “uniqueness” that only Feadship can own. How do we sell emotions for the most emotional and simultaneously most expensive and unusable object in the world? …
Nothing needs to be this perfect. But we are not in the business of needs. There are yachts, and there are Feadships.
Feadship, Royal Dutch Shipyards